The Impact of Declining Nokia Market

PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH SESSION 2012-2014 Minor Research Project Synopsis â€Å"THE IMPACT OF DECLINING NOKIA MARKET † CONTENTS 1. Introduction 1. 1 Literature Review 1. 2 Objective Of The Study 2. Research Methodology 2. 1 The Study 2. 2 Sample 2. 3 Tools For Data Collection 2. 4 Tools For Data Analysis 2. References 3. Questionnaire Introduction Nokia has come a long way to evolve from a paper mill founded in 1865 to a world renowned mobile phone manufacturer and one of the most powerful brands in the world. In 1992 Nokia appointed Jorma Ollila as the new CEO and concentrated its focus on telecommunications.Throughout the 1990’s Nokia was known as a relentless innovator and a pioneer that made the world’s first satellite call among many other groundbreaking milestones. In 1998 Nokia became the world’s largest mobile phone manufacturer with a turnover of 31 billion dollars. Nokia is still the most influential company to the Finnish n ational economy, but Nokia’s effect is far from what it was in the early years of the 21st century when Nokia accounted for almost half of the economic growth in Finland and produced as much as five percent of Finland’s annual Gross Domestic Product.In 2006, Olli-Pekka Kallasvuo replaced Jorma Ollila as the CEO, but was not able to reverse the decline of Nokia’s market share especially in the high end segment, where competitors like Apple, Blackberry,HTC, Samsung, and phones using Google’s Android operating system captured market share from Nokia at an alarmingly increasing rate. At the end of year 2010 Android was already the most widespread smart phone operating system in the world and Nokia’s market share in the smart phone segment had declined from 38 to 31 percent in one year (Sokala).Literature Review The purpose of this literature review is to discuss relevant writings on how to improve marketing strategies from the branding perspective. Fir st, important terms such as brand equity and the concept of consumer-based brand equity are discussed. Secondly, the brand management process is discussed from a strategic viewpoint with the help of terms like brand revitalization and integrated marketing activity. The next part of the literature review concentrates on analyzing the marketing environment.Finally, the last section summarizes important conclusions on how the literature review relates to the company being observed, Nokia During 2012, the telecom infrastructure market saw slight growth in capital expenditures in Euro terms by global mobile operators, mainly attributable to operators in Japan, Asia Pacific and North America but it was off-set by declines in Europe, China and India, it added. Objective Of The Study The thesis has three distinct research objectives. First of all I will try to find out what is the aspired brand identity and brand image Nokia is trying to convey with its smart phone marketing.To achieve this I will conduct interviews with people who are responsible for Nokia’s brand management and marketing. The second research objective of my thesis is to find out what is the consumers’ brand perception of Nokia at the moment. To answer this question I will conduct a comprehensive smart phone brand perception survey to collect data from Finland and the United States. The last research objective of the thesis is improving Nokia’s current marketing strategies for its smart phones from a branding perspective in the countries subject to research.By comparing the results of the customer surveys with the company interviews, I can detect where the aspired brand identity of Nokia does not meet the brand perceptions of the consumers. By utilizing the existing knowledge and literature on the topic, I should be able to come up with ways to improve Nokia’s smart phone marketing in the two distinct geographical regions. Research Methodology The Study This Bachelorâ€⠄¢s Thesis is a case study with a conceptual research design since it consists of a defined research problem, clear research objectives, and exact research questions that lead to conclusions on a real-life phenomenon.The thesis includes empirical as well as descriptive elements. There are several contexts to the research, because the aim is to improve Nokia’s existing marketing strategies in different regions based on potentially differing brand perceptions prevalent in these areas. Data Collection Methods Interview Qualitative research and analysis methods were used to assess the depth interview (Appendix 1) conducted on the fourth of February, 2011, with Mr. Pekka Somerto, the Vice President of Nokia’s Brand and Marketing Portfolio Management. The interview was conducted at Nokia’s headquarters in Keilaniemi and it lasted for approximately an hour.The interview consisted of thirteen questions and the purpose was to find out about the brand identity Nokia tries to create with their marketing. The questions asked were chosen based on the literature discussed in the literature review, and with the overall goal of improving Nokia’s marketing strategies for smart phones from the branding perspective. The results of the interview not only helped in reaching the research objective, but they also provided useful ideas and additional questions for the consumer survey. Survey To find out consumers’ brand perceptions of Nokia, quantitative research and analysis methods were utilized.An online consumer survey (Appendix 2) was created with the Qualtrics-software and distributed to approximately 400 people in Finland and the United States through e-mail and social media networks. Data Analysis The data analysis of the survey results started with a general analysis of the averages and apparent trends. It was followed by the identification of significant regional differences between the responses with the help of cross tabulations. QUESTIO NNAIRE Smart Phone Brand Perception Survey REFERENCES Arnould, Eric, Linda Price, and George Zinkhan. Consumers. 2nd ed. New York: McGraw-Hill/Irwin,2004.Print. Barrett, Larry. â€Å"Palm, Nokia Smartphone Users Most Likely to Switch: Survey. † Enterprise Mobile Today. Internet. com, 19 Jan. 2011. Web. 24 Apr. 2011. . Best Global Brands Ranking for 2010. Interbrand, n. d. Web. 24 Apr. 2011. . Business Source Complete. Web. 14 Apr. 2011. . Christodoulides, George, and Leslie De Chernatony. â€Å"Consumer-based brand equity conceptualization and measurement. † International Journal of Market Research 52. 1 (2010): 43-66. EBSCO Business Source Complete. Web. 13 Apr. 2011. . Drobis, David R. â€Å"Integrated Marketing Communications Redefined. † Journal of Integrated The Impact of Declining Nokia Market PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH SESSION 2012-2014 Minor Research Project Synopsis â€Å"THE IMPACT OF DECLINING NOKIA MARKET † CONTENTS 1. Introduction 1. 1 Literature Review 1. 2 Objective Of The Study 2. Research Methodology 2. 1 The Study 2. 2 Sample 2. 3 Tools For Data Collection 2. 4 Tools For Data Analysis 2. References 3. Questionnaire Introduction Nokia has come a long way to evolve from a paper mill founded in 1865 to a world renowned mobile phone manufacturer and one of the most powerful brands in the world. In 1992 Nokia appointed Jorma Ollila as the new CEO and concentrated its focus on telecommunications.Throughout the 1990’s Nokia was known as a relentless innovator and a pioneer that made the world’s first satellite call among many other groundbreaking milestones. In 1998 Nokia became the world’s largest mobile phone manufacturer with a turnover of 31 billion dollars. Nokia is still the most influential company to the Finnish n ational economy, but Nokia’s effect is far from what it was in the early years of the 21st century when Nokia accounted for almost half of the economic growth in Finland and produced as much as five percent of Finland’s annual Gross Domestic Product.In 2006, Olli-Pekka Kallasvuo replaced Jorma Ollila as the CEO, but was not able to reverse the decline of Nokia’s market share especially in the high end segment, where competitors like Apple, Blackberry,HTC, Samsung, and phones using Google’s Android operating system captured market share from Nokia at an alarmingly increasing rate. At the end of year 2010 Android was already the most widespread smart phone operating system in the world and Nokia’s market share in the smart phone segment had declined from 38 to 31 percent in one year (Sokala).Literature Review The purpose of this literature review is to discuss relevant writings on how to improve marketing strategies from the branding perspective. Fir st, important terms such as brand equity and the concept of consumer-based brand equity are discussed. Secondly, the brand management process is discussed from a strategic viewpoint with the help of terms like brand revitalization and integrated marketing activity. The next part of the literature review concentrates on analyzing the marketing environment.Finally, the last section summarizes important conclusions on how the literature review relates to the company being observed, Nokia During 2012, the telecom infrastructure market saw slight growth in capital expenditures in Euro terms by global mobile operators, mainly attributable to operators in Japan, Asia Pacific and North America but it was off-set by declines in Europe, China and India, it added. Objective Of The Study The thesis has three distinct research objectives. First of all I will try to find out what is the aspired brand identity and brand image Nokia is trying to convey with its smart phone marketing.To achieve this I will conduct interviews with people who are responsible for Nokia’s brand management and marketing. The second research objective of my thesis is to find out what is the consumers’ brand perception of Nokia at the moment. To answer this question I will conduct a comprehensive smart phone brand perception survey to collect data from Finland and the United States. The last research objective of the thesis is improving Nokia’s current marketing strategies for its smart phones from a branding perspective in the countries subject to research.By comparing the results of the customer surveys with the company interviews, I can detect where the aspired brand identity of Nokia does not meet the brand perceptions of the consumers. By utilizing the existing knowledge and literature on the topic, I should be able to come up with ways to improve Nokia’s smart phone marketing in the two distinct geographical regions. Research Methodology The Study This Bachelorâ€⠄¢s Thesis is a case study with a conceptual research design since it consists of a defined research problem, clear research objectives, and exact research questions that lead to conclusions on a real-life phenomenon.The thesis includes empirical as well as descriptive elements. There are several contexts to the research, because the aim is to improve Nokia’s existing marketing strategies in different regions based on potentially differing brand perceptions prevalent in these areas. Data Collection Methods Interview Qualitative research and analysis methods were used to assess the depth interview (Appendix 1) conducted on the fourth of February, 2011, with Mr. Pekka Somerto, the Vice President of Nokia’s Brand and Marketing Portfolio Management. The interview was conducted at Nokia’s headquarters in Keilaniemi and it lasted for approximately an hour.The interview consisted of thirteen questions and the purpose was to find out about the brand identity Nokia tries to create with their marketing. The questions asked were chosen based on the literature discussed in the literature review, and with the overall goal of improving Nokia’s marketing strategies for smart phones from the branding perspective. The results of the interview not only helped in reaching the research objective, but they also provided useful ideas and additional questions for the consumer survey. Survey To find out consumers’ brand perceptions of Nokia, quantitative research and analysis methods were utilized.An online consumer survey (Appendix 2) was created with the Qualtrics-software and distributed to approximately 400 people in Finland and the United States through e-mail and social media networks. Data Analysis The data analysis of the survey results started with a general analysis of the averages and apparent trends. It was followed by the identification of significant regional differences between the responses with the help of cross tabulations. QUESTIO NNAIRE Smart Phone Brand Perception Survey REFERENCES Arnould, Eric, Linda Price, and George Zinkhan. Consumers. 2nd ed. New York: McGraw-Hill/Irwin,2004.Print. Barrett, Larry. â€Å"Palm, Nokia Smartphone Users Most Likely to Switch: Survey. † Enterprise Mobile Today. Internet. com, 19 Jan. 2011. Web. 24 Apr. 2011. . Best Global Brands Ranking for 2010. Interbrand, n. d. Web. 24 Apr. 2011. . Business Source Complete. Web. 14 Apr. 2011. . Christodoulides, George, and Leslie De Chernatony. â€Å"Consumer-based brand equity conceptualization and measurement. † International Journal of Market Research 52. 1 (2010): 43-66. EBSCO Business Source Complete. Web. 13 Apr. 2011. . Drobis, David R. â€Å"Integrated Marketing Communications Redefined. † Journal of Integrated

Internal Alignment Essay

Executive Summary We recommend a single internal structure that includes all job families, and uses the same job point evaluation plan to evaluate all positions. The single structure will allow us to evaluate employees on an equal level and it will be easier for the employees to follow. The job point evaluation consists of a grand total one thousand points with 25% weighted towards Education, 20% weighted towards Experience, Technical, and Creativity/Innovativeness, and lastly 15% weighted towards Skills & Abilities. Internal Strategy The recommended internal alignment for FastCat would be to have a single structure based on compensable factors relevant to their success. Each factor has different levels based on the requirements needed for the factor. For example, there are only three levels for creativity, while there are five levels for experience (Refer to Exhibit 1 in the Job Manual). This allows FastCat to cover the entire company with the factors chosen, yet still be specific enough for the individual jobs. This design will help FastCat direct employee goals towards company goals, and still be fair to the employees. It also will help FastCat be more cost-effective, in that the jobs will be thoroughly evaluated based on the levels they receive for each factor. There are five factors chosen to be the most important for FastCat they are: Education, Experience, Technical, Creative/Innovative, and Skills & Abilities. The first factor, Education, was chosen because of FastCat’s need for highly educated peop le. The software that FastCat designs calls for specific knowledge that a degree can provide. Experience was chosen because of its importance to FastCat. Almost every job at FastCat requires at least some experience in that certain area; therefore experience was deemed extremely important for FastCat. Technical ability refers to the amount of impact an error would make for FastCat. For example, an Administrative Assistant miss-spelling something will not have a huge impact on FastCat’s business, however, a Technical Marketing Consultant going after the wrong segment will have a profound impact on FastCat. The Creative/Innovative factor for FastCat is also extremely important. The mission statement for FastCat even states that â€Å"We must produce innovative, high-quality solutions.† Last, Skills & Abilities was chosen because of the  range that the factor could cover, as well as the fact that we can select the most important items relative to FastCat. This internal alignment will allow FastCat to strictly define some factors, while leaving other factors more loosely defined, in order to support employee development. This system will also be extremely simple for employees to follow, and to see the way that the system has been set up, in order to ensure fairness. The structure will also be similarly easy to administer, as well as to communicate to employees. It will be easy to administer because the jobs are already evaluated, and will not change anytime in the near future. Another reason why it will not be difficult to administer is because employees will be able to see the differences in pay, and why they are the way they are. The recommended way of communicating this plan to employees is by giving each employee a copy, and then holding several small meetings in which employees can ask questions about the new structure. Rationale for Recommendations The recommendations we proposed for FastCat will benefit the company for its future success, and will help the company regain its competitive edge, while also achieving its compensation objectives. The first recommendation is for FastCat to use a single internal structure. Since the company is currently undergoing some restructuring, this system will be easy to help reorganize those departments, and it provides for a much less bureaucratic working environment. Also, a single internal structure will allow for better management because rather than having the manager’s focus on trying to organize and understand two or more structures; they can simply focus on one. Second, we recommend that FastCat use a job point evaluation system. By using this point system the company can clearly state what they feel are important skills, and can place a numeric value to them. This way the most qualified employees are easily identified, and the employees can be correctly compensated for their w ork. This system will also help direct employees towards FastCat’s objectives. Lastly, we recommend that Fast Cat include five compensable factors that will help the company get back in all consumers’ evoked set. The five compensable factors we recommend would be Education, Experience, Technical (error), Creative/Innovative, and Skills & Abilities. To help Fast Cat in its future success they are going to need highly educated people who have the experience in the market, but make  little technical errors in doing their job. Also, they will need people who are creative/innovative to help create new products, but these people must also posses the skills and abilities necessary to complete their job. This system will also help direct employees towards FastCat’s objectives. By placing emphasis on creativity and technical ability, FastCat can direct employee behavior towards their objectives. Overall, these recommendations will help Fast Cat achieve their compensation objectives, because the single internal structure is easy to understand and organize , the job point evaluation and compensable factors will help to select the correct amount of compensation for each job. However, while there are many benefits to these recommendations there are some risks associated with them. Listed below you will find some of the risks, and potential solutions for the risks, associated with the proposal for FastCat. Risk 1: Since it is recommend that FastCat use a single internal structure some employees may feel they will not be recognized for achieving certain goals. Potential Solution 1: FastCat can have some other ways of recognizing employee’s when they achieve goals. For example, FastCat having Employee of the Month, Profit Sharing, Gain Sharing, or just recognition for employees by management or the President of FastCat. Risk 2: Managers and/or employees may feel that it is not fair to place them on the same level as non-managerial or managerial employee. Potential Solution 2: Explain to employees how the point system works, and why they are on the same level. Especially emphasize the Skills & Abilities Level 2 and above Ranks, where managerial skills are listed. This will show the employees that FastCat is paying more for managers. However, there may be another factor that places the employee and manager within the same point range. Risk 3: If an employee ranks high on the job point evaluation then he/she may feel as if they are indispensable. This could cause them to not be focused or to slack off on their responsibilities. Potential Solution 3: FastCat could occasionally remind employees that their compensation is based on the fact that they are doing their job. If an employee believes he/she is indispensable, and therefore either slacks off or becomes not focused; then maybe FastCat should remind them of employment at will. Risk 4: Since FastCat does value creativity and innovation, employees who are in positions where creativity and innovation are not needed could feel that any ideas they do have would not  be very important. Potential Solution 4: FastCat could have a suggestion box, or encourage all employees that have an idea to tell their superior. FastCat would need to tell employees something to the effect of: there are no bad ideas, just ones that are not yet developed. This would encourage employees to voice any ideas they have, and feel like their ideas are valued. Overall, our recommendations provide more benefits than risks to the company, benefits such as: helping FastCat to be successful in the future, helping the company regain its competitive edge, while also achieving its compensation objectives. However, as with all things, there are some risks, but as long as FastCat is aware of those risks and handles them promptly they should have no problem succeeding using our recommendations.

Challenges which organisations and managers face

Challenges which organisations and managers face This report aims at understanding the challenges that managers and organisations face in going international, and will offer some recommendations and possible solutions that can be considered by the organisations. The number of corporations that are going international is on a steady increase, as the world is opening up for foreign firms and there is more opportunity to expand to new destinations across the globe. Most times, multinational companies operating abroad face much more difficult tasks than before, due to high competition. A lot of companies form partnerships with foreign distributors in order to expand internationally, but they might not have the necessary resources and international experience it takes to sustain an international presence as the whole process can be a very demanding task, especially on the part of the managers Countries of the world are now interacting more rapidly in the globalized business environment of today. Thus the problems involved in managing a cross diverse cultures affects not only the multinational corporations, but also domestic companies, as a large number of domestic corporations also face multi-cultural environments because they seem to be constantly selling their good or making purchases in the international markets. Some domestic corporations also employ a lot of staff and management who are from different cultures. Thus when managers fail to fully appreciate and deal with the resulting differences in behavior, attitudes and values of those with whom they work or interact, especially in international business transactions, then that would be a major source of difficulties. According to Charles Perrow â€Å"Interactive complexity is the measure of the degree to which we cannot foresee all the ways things can go wrong. This may be because there are just too many interactions to keep track of. More likely, it is because our various theories are simply not up to the task of modeling socio-technical interactions. Seco nd, coupling is a measure of the degree to which we cannot stop an impending disaster once it starts.† (Perrow, C 2000) This might be as a result of managers not having ample time, or maybe because it is not physically possible, or due to a lack of experience. The capacity of managers to prevent any surprises that may arise from doing business on an international scale diminishes as the interactive complexity increases. Therefore, as the level of interactive coupling and interactive complexity continues to increase in a corporation. Then the whole system can be seen as an accident waiting to occur. This is what Charles Perrow refers to as â€Å"normal accident† in the sense that errors of operation will merely serve to trigger the events. Therefore, the management techniques and strategies employed to resolve international business problems have to differ from the management techniques for resolving local and domestic problems. As such mangers are to improve upon their managerial capacity to prevent unanticipated interactions and components, the system has to be firstly simplified, then there has to be and effort to increase the capacity to handle international problems, building in longer response times, and decoupling of major components. Apart from convergent problems which are problems which show promise for solution, multicultural corporations also face divergent problems. Divergent problems don’t promise a solution and tend to lead to more differences. According to Tylor (1977)

Marketing Effectives Essay Example | Topics and Well Written Essays - 1000 words

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Critically discuss the view that anti-globalisation arguments Essay - 10

Critically discuss the view that anti-globalisation arguments seriously undervalue the benefits that globalisation has delivered for all countries - Essay Example The work will further delve into the arguments which support globalization by presenting evidence of its contribution to poverty eradication. Finally, a conclusion will be drawn based on the evidence presented. Globalization has been defined in many different ways. Most of these definitions have their basis in the different schools of thoughts in existence. Globalization is not only an economic phenomenon but also a socially constructed and a vibrant process which is constantly being transformed by human activity (Zhang, 2003 pg, 7). This account therefore presents globalization as a multidimensional phenomenon and not just a simple conventional material process (Zhang 2003). It is important to note here that the term lacks a generally accepted definition; however one common application is that which puts it as â€Å"a process of increasing connectivity, where ideas, capital, goods, services and people are transferred across country borders† (Yeates, 2009). Poor countries suff er the numerous problems associated with globalization. For instance, competition and interdependence between world top economies that always experience stiff rivalry. This is particularly seen when considering the trading in products and service, movement of money, labor employment and environment. Following these, the domestic market condition and policies of the underdeveloped nations lack the power to influence the domestic economic advancement in such nations. Globalization carries the ability to bring new opportunities for the developing countries including access to global market and transfer of technology. This enhances productivity and improves efficiency in such countries (Thorgren, 2010). Globalization is sharply contested based on the varied perspectives built by different people. According to The Economist, (2008, pg 14) the clashing perspectives on globalization can be traced to issues such as different background experiences, faiths and denominations

Climate Change Essay Example | Topics and Well Written Essays - 1000 words

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Human Resources Managment Assignment Example | Topics and Well Written Essays - 750 words

Human Resources Managment - Assignment Example It can be noted in this case that the employer discriminated Michael Roberts on the basis of race by virtue of being an African American since other white guys with less experience were hired for the same job. The McDonnell-Douglas test is applicable to this particular case, according to the US Legal (2013), â€Å"Mcdonnell Douglas test refers to a legal principle requiring a plaintiff (employee) to prove with evidence of employment- discrimination. The test also requires a defendant (employer) to prove with evidence showing that the employment action complained was taken for non discriminatory reasons.† Being the judge in the above mentioned case, I will rule in favour of the plaintiff given that a case of racial discrimination against Michael Roberts exists since he did not get the job as a result of being an African American while other whites with less experience were hired for the same position. 2. The African Americans in this case can sue for disparate impact under Titl e vii of the Civil Rights Act of 1964. According to the Freedictionary (2013), disparate impact is a theory that prohibits the employer from using facially neutral employment practices that have an unjustified effect on protected classes. As aptly shown in the case study, African Americans were unfavourably treated when it comes to securing technical employment. Only 60 % of those who wrote the test were selected while 80 percent of the whites who wrote the same test were selected. However, the employer can use â€Å"business necessity† clause to refute the allegations levelled against him. If this practice is really necessary to the operations of the organization, then the employer would not have any case to answer. It is also important for the plaintiffs to prove that they are a protected class under this legal provision. Failure to do so may render their case invalid. 1. Sue Pappas applied for a position of an attendant for a psychiatric institution. However, she does not succeed in getting the job as a result of her obesity. Before she sues under Title I of the Americans with Disabilities Act (ADA), she has to prove that she has a disability. â€Å"The ADA defines disabil ­ity as a physical or mental impairment that substantially limits a major life activ ­ity; a record of such an impairment; or being regarded as having such an impair ­ment,† (Reiter, 1). Under ADA, obesity is excluded hence Sue cannot win this particular case. However, ADA Amendments Act of 2008 (ADAAA) has broadened the definition of disability to encompass a lot of other biological functions of the body. Since she cannot perform all of the major life activities because of her obesity, she can sue the employer under the ADAA since it can be seen that she has been unfairly discriminated. Her past experience shows that she can perform this job well so there is no reason for this employer to deny her the opportunity to get this job. Assignment 2 Job Title: Marketing comm unications officer Position Purpose: The purpose of this position is to maintain a clear communication strategy for the marketing department as well as the organization as a whole. The candidate will communicate vital information to

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Spreading Inovation Article Example | Topics and Well Written Essays - 500 words

Spreading Inovation - Article Example The program trains professionals who serve low-income children, mostly in health centers. In the program, health providers are taught how to integrate oral health risk assessment and fluoride varnish applications into services that are usually offered to young children (DHHS, 2012). There are particular main problems that affect the oral health of children. These problems include tooth decay, sucking of the thumb, tongue thrusting, and lip sucking. Although baby teeth will later be replaced with permanent teeth, keeping the teeth of children healthy is critical to their health and well-being (Kramer et al., 2013). The mouth has many bacteria, although most of them are harmless. Good oral health care can help to keep the bacteria at bay. Nonetheless, without appropriate oral hygiene, these bacteria can cause oral infections such as gum disease and tooth decay. Many children, especially in low-income families face the problem of tooth decay, and it is important that they get help in order to overcome these issues (Salem et al., 2012). The Colorado community-based health program is aimed at ensuring that the health care professionals are well-equipped to ensure that children’s oral health is maintained. As the manager of Colorado Health Center, I find â€Å"Cavity Free at Three" program to be a very noble idea. The first step in the introduction of the program to the organization is to offer training for all health professionals that work in the organization. Proper training will ensure that every employee understands the idea behind the innovation in order to implement it. The training will involve explaining to the staff the importance of the program and what the organization aims to achieve. The organization will collaborate with the community and other health organizations in its implementation. In order to maintain the program for a long time, the organization will ensure that it sets aside enough funds to be

Food Truck Business Plan Assignment Example | Topics and Well Written Essays - 2500 words

Food Truck Business Plan - Assignment Example intends to expand its operations and purchase a second wagon to operate in different regions. The company also plans to do a considerable expanse of sales through cookery, delivery of arepas, and having the wagon located near and in military bases, port of savannah during weekends and local festivals. An estimate of ? of the total sales revenue is expected to come from these truck operations. In order to avoid and reduce inventory spoilage, the company plans to offer delivery services of food and beverages to third party cafes, restaurants and other food serving points for the period of intemperate conditions. Arepa Food Truck will stay true to its name by offering different arepa varieties. The hallmark of the unique style of the organization is the combination of arepa with cheese, avocado, jam, egg, and jelly. The different varieties offered by the company include the basic grilled arepas (arepa Valluna), arepa de queso, arepa Choclo (with cheese), arepa de huevo (with egg), and a repas rellenas (sandwich arepas). 2: Market Feasibility Currently, the United States economy is still recovering from the 2010 economic recession. Though this recession affected many businesses, Arepa Truck Food Inc. is anticipated to make profits. The company will sustain its profitability from the high sales margins from the sale of its products. Moreover, the business is mobile and can be shifted to regions where it can make considerable sales. Presently, there are no high quality, Latin American cuisines being offered in both Savannah and Beaufort. Arepas Truck Food Inc. will offer freshly prepared arepas with a diverse organic menu that will permit the patrons to customize their arepas as according to their preferences. Every customer order will be expected to take not more than three minutes. One of the significant concerns for the business is how to price its products affordably during seasons of thorns of oil prices (Martins, 2013). The food and beverage retail industry has experienced an enthusiastic level of growth over the past few years. The United States Economic Census indicates that there are more than 22 cafeterias, mobile food services and specialty restaurants in Savannah and Beaufort. This number is, however, anticipated to augment over the next few years. Additionally, this industry seems to experience a 10% increase in sales per year. Reports also indicate that the food and beverage industry is worth more than 30 million US dollars and experiences an average sales income of 21 million US dollars annually (Elmore, 2010). 3: Market Size Statistics indicate that there are currently more than 250, 000 people living in both Savannah and Beaufort. There are approximately five military bases in both areas with a population of approximately 10, 000 people. Furthermore, the port of Savannah has an approximate of 4, 000 people in a day. On the other hand, the local festivities such as the St. Patric’s Day celebrations, Home Water Festival, an d the Shrimp Festival attract more than 5, 000 tourists per year (Elmore, 2010). These are the company’s principal target market segments. The average income of residents in both areas is estimated to be between 6, 000$ to 10, 000$. On the other hand, it is estimated that tourists spend more than 3 million US dollars during the festivities. The positions and locations of the food trucks to make stops were selected based on the amount of food vendors that those regions receive and the number of prospective patrons in the regions. Savannah and Beau

The Relationship Between the Barbarian Nations and China Essay Example for Free

The Relationship Between the Barbarian Nations and China Essay Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   One of the more notable periods in Chinese history was the establishment of the so-called â€Å"Barbarian nations† that happened between 309 to 439 B.C. These ‘Barbarian nations were also known as the â€Å"Sixteen States† or â€Å"Sixteen Kingdoms† though these were never part of nor considered to be dynasties among themselves.   The Barbarian nations mainly comprised of: the   Han Zhao and Latter Zhao (Houzhao), Cheng Han, Former Liang (Qianliang), Latter Liang (Houliang), Northern Liang(Beiliang), Western (Xiliang) and Southern Liang (Nanliang), Former Yian (Qianyan), Latter Yan (Houyan) , Northern Yan (Beiyan) and Southern Yan (Nanyan), Former Qin (Qianqin), Latter Qin (Houqin) and Western Qin (Xiqin) and   finally the Xia nations(â€Å"Sixteen Kingdoms†, 2006). The sixteen barbarians nations are considered as such because most of the people who belong in these states are not Chinese, though some were assimilated and integrated into Chinese culture later on.   These ethnic groups include Turks, Mongolians and Tibetans characterized by their nomadic in nature and small populations (â€Å"History of China†, 2006). Also, although the leaders of the barbarian nations adapted Chinese customs and governance, most of them are not of Chinese descent.   The barbarian leaders were largely considered as unscrupulous warmongers whose only ambition is to conquer China for themselves.   All their political and military strategies were geared towards the short-run, and this proved to be the downfall of their small empires (Theobald, 2000). China’s relationship with the Barbarian Nations   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The occupation of the various ethnic groups making up the Sixteen Barbarian nations were practically due to the various military uprisings that happened within the Jin Dynasty such as the so-called â€Å"Rebellion of the Eight Princes† (Theobald, 2000).   The leaders of the sixteen barbarian states then saw this as an opportunity to seize control of China.   In actuality, the Jin dynasty only managed to control the southern part of the Yangtze River, leaving the rest of China vulnerable to occupation.   This weakness lead to the occupation of Northern China by ethnic groups and by the turn of the fifth century almost all of the ethnic groups that managed to control certain territories have already established their own states. Collectively, the fifteen major states that were established in Northern China along with the Kingdom of Chenghan located in the Southwest eventually became the sixteen barbarian nations.   These sixteen states were autonomous from each other and conflict never seems to cease in between them and of course with the Jin dynasty.   These conflicts lead not only to numerous deaths but also to the deterioration of the economy in Northern China as well as inter-racial mixing due to prolonged contact between the ethnic groups. Having been driven out from their territory, the Jin dynasty leaders never ceased their plans to reoccupy Northern China.   Among these warriors sent by the Jin dynasty was Zudi, a gentry-official who regained the entire Yellow River Valley even though it was for a brief period of time.   The noble of the Jin dynasty were able to conduct more attacks against the barbarian nations, but like Zudi’s campaign, they all failed because of the fierce counter-attacks made by the ethnic groups (â€Å"The History of China-The Sixteen States-Political History†, 2006).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Due to the conflicts that raged on the Northern China, the nobles of what remains of the Jin Dynasty decided to let the ethnic groups do as they please as they established a new economic order in the South of the Yangtze.   This economic boom was made possible through the migration of peasants from the North who were seeking refuge from the conflict between the Jin Dynasty and the barbarian nations, effectively boosting not only manpower but also the technology base for both agriculture and handicrafts at that time (Theobald, 2000). Due to these developments in agriculture and handicrafts, commerce in the southern part of the Yangtze flourished.   Later on, the city of Jianking was made by the Eastern Jin as their new capital city with the economic center moving from the Yangtze River Valley into the Yellow River Valley   (â€Å"The History of China-The Sixteen States-Political History†, 2006). Conclusion  Ã‚  Ã‚  Ã‚   The establishment of the barbarian nations was considered by many as a foolish attempt to revitalize China.   What the barbarian leaders might not have realized is that their plans and schemes were for short-term conquest rather than long-term governance which is necessary for the establishment of a strong nation.   As with all violent uprising, the events that lead to the conflict between the Jin dynasty and the barbarian nations only lead to numerous deaths.   But despite being laden with blood and violence, the relationship between the barbarian nations and China during the Jin dynasty yielded some advantages. For one, the Jianking flourished as one of China’s center for commerce at that time.   Another unforeseen benefit was that it facilitated the transfer of agricultural and other form of livelihood technologies from the Northern part of China into the Southern part of Yangtze which eventually lead to the stability of the Jin Dynasty economy at that time. Also the dynasty was able to realize that the area they have evacuated into have high potentials for agriculture as the Yangtze river provided more than enough water for irrigation.   Without this seemingly serendipitous migration of farmers, the Jin dynasty could never have established their strong economic hold upon the Southern part of the Yangtze which could have spelled their immediate downfall.   This proves that the common folk are the backbone of any great empire and that noble and even barbarians should never ignore their importance. REFERENCES       â€Å"History of China†. (2006). Wikipedia. Retrieved August 11, 2006 from http://www-chaos.umd.edu/history/imperial.html#han. â€Å"Sixteen Kingdoms†. (2006). Wikipedia. Retrieved August 11, 2006 from http://en.wikipedia.org/wiki/Sixteen_Kingdoms â€Å"The History of China-The Sixteen State’s Political History† (2006).   TravelChinaGuide.com. Retrieved August 11, 2006 from http://www.travelchinaguide.com/intro/history/jin/eastern.htm Theobald, Ulrich (2000).   Chinese History.-Three Kingdoms. CHINAKNOWLEDGE a universal guide for China studies. Retrieved August 11, 2006 from   http://www.chinaknowledge.de/History/Song/song.html A comparison between life in China during the period of the Three Kingdoms and the Sung Dynasty Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   China is a well-know all over the world as a country with a very fascinating history filled with bloodshed and discovery.   China’s timeline is riddled with civil wars and conquests and it has been known that the country has undergone a multitude of political and regional divisions.   Among the two famous periods in Chinese history are the period of the Three Kingdoms and the Sung Dynasty.   Although separated almost 700 years apart, there have been a number of striking similarities and differences between the two periods.   The period of the Three Kingdoms is actually a part of the Han Dynasty (202 B.C.) in which various scientific and cultural advances were made (â€Å"History of China†, 2006).   It is also at this period of political turmoil that three states (later known as â€Å"kingdoms†) tried to gain prominence and glory as China’s seat of power. This power struggle between the Three Kingdoms ignited a whole new series of wars, thus the period earned the distinction of being the â€Å"bloodiest† period in China.   Though it has been known as such, the Three Kingdoms is immortalized today in many forms o media such as television programs, books and even video games (â€Å"Three Kingdoms†, 2006).   On the other hand, the Sung Dynasty (960 B.C., also known as Song Dynasty) is known as period of unification for China despite being besieged by barbarian raiders from all directions. The Sung Dynasty is further divided into two different periods namely the Northern Sung Period and the Southern Sung Period.   The Northern Sung (960-1127 B.C.) refers to the time when the dynasty was based in Kaifeng where it controlled most of mainland China.   The Southern Sung (1127-1129 B.C.) On the other hand refers to the period when members of the Sung court sought refuge in Hangzhou city located south of the Yangtze River (â€Å"Song Dynasty†, 2006). Life in the Period of the Three Kingdoms   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The period of the Three Kingdoms was characterized as period of great political turmoil in Chinese history.   After the death of the great Chinese warlord Cao Cao (220 B.C.), his son Cao Pi established the first â€Å"kingdom† among the Three Kingdoms, known as â€Å"Wei† thus ending the Han dynasty.   Soon after, the warlords Liu Bei and Sun Quan established the â€Å"Shu† and â€Å"Wu† kingdoms respectively.   Each of these warlords tried to control China through bloodshed and conquest but none of them ever prevailed (Theobald, 2000).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is widely believed that much Chinese technological and cultural advancement were created at this time despite heavy political turmoil that characterizes the period.   Some of the more notable inventions during the time of the Three Kingdoms were gunpowder and wheelbarrow (Poon, n.d.).   On an economic standpoint, the period of the Three Kingdoms was among the wealthiest periods in Chinese history.   The prosperity of the Han dynasty was also carried over unto this period as leaps and bounds in trade and commerce as well as transportation were evident (â€Å"Three Kingdoms†, 2006).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   On a socio-cultural standpoint, the period of the Three Kingdoms saw the assimilation of the so-called â€Å"barbarians† in mainstream Chinese culture.   This was also the time when Buddhism was spreading across China. This form of Buddhism was a cross of Indian Buddhism and Taoism (Frankenstein, n.d.) Life during the Sung Dynasty   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Sung Dynasty (960-1127 B.C.) emerged almost 700 years after the affairs of the Three Kingdoms and is widely revered as the â€Å"Chinese Renaissance†.   Much of this period is characterized by political stability and prosperity just like in the period of the Three Kingdoms.   This was the time of what is known as â€Å"civilian rule†, which favors the appointment of commoners (such as civilian scholar-officials) into government office. This centralized the current Emperor’s dominion over China. In terms of economy, the Sung period is known for the emergence of a new caste of wealthy commoners called the mercantile class.   It can be said that in this period, Chinese trade and commerce were at its peak.   This was also the time when printing made publications more available to the common folk, leading to the improvement of the education status of commoners all around China (Poon, n.d.)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The socio-cultural impacts of this period is shown by the adaptation of a new form of Confucianism called â€Å"Neo-Confucianism† which took on a more metaphysical view of Confucian teachings, taking Confucianism into greater heights that were never perceived off in the past.   Also, at this time, Buddhism continued to flourish into what is known as the â€Å"Tang age of Buddhism† (Theobald, 2000). Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Both the Sung dynasty and the period of the Three Kingdoms showed economic growth and prosperity during their existence.   This growth in the economy greatly favored merchants and commoners alike, especially in the Sung Dynasty when â€Å"civilian rule† was in effect.   Though prosperity was also evident in the time of the Three Kingdoms, civilians were the one’s who were near the losing end because of the constant turmoil and death that surrounds them. The time of the Three Kingdoms on the other hand favored men of science and warmongers, as it is to be considered as a time of breakthroughs and innovations particularly in the field of warfare.   For those who are involved in social and political matters, it can be said that the Sung Dynasty was the more favorable among the two time periods as there was at least some political stability at that time.   For Buddhists, both periods are to be considered favorable as Buddhism continued to grow in spite of all the conflict and confusion that surrounded both time periods. REFERENCES Frakenstein,   Pual. (n.d.). Song Dynasty. Condensed China. Retrieved August 11, 2006 from http://condensedchina.com/china2.html#3Kings â€Å"History of China†. (2006). Wikipedia. Retrieved August 11, 2006 from http://www- chaos.umd.edu/history/imperial.html#han. Poon, Leon (n.d.)   The Imperial Area. History of China Retrieved August 11, 2006 from http://www-chaos.umd.edu/history/imperial.html#han. â€Å"Song Dynasty†. (2006). Wikipedia. Retrieved August 11, 2006 from http://en.wikipedia.org/wiki/Song_Dynasty Theobald, Ulrich (2000).   Chinese History.-Three Kingdoms. CHINAKNOWLEDGE a universal guide for China studies. Retrieved August 11, 2006 from http://www.chinaknowledge.de/History/Song/song.html â€Å"The Three Kingdoms†. (2006). Wikipedia. Retrieved August 11, 2006 from  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://en.wikipedia.org/wiki/Three_Kingdoms#Three_emperors

Perspectives On The Personality Of Marshall Mathers Music Essay

Perspectives On The Personality Of Marshall Mathers Music Essay Multiple Perspectives on the Personality of Marshall Bruce Mathers III. Marshall Bruce Mathers III emerged from a poor neighborhood in Detroit, Michigan and quickly gained fame as the American, hip-hop music artist, Eminem. Marshall declared himself in My Name Is, the single that announced him as Eminem to the world (Hasted, 2005). His released albums are compilations of rap songs, each with creative rhymed verses about his life and the people in it, composed by Mathers himself. Some may claim that Eminem is a role model, in terms of his artistic talent and ability to overcome lifes hardships. For others, he sets a bad example in society, as he is degrading to women and homosexuals and he is promoting violence through visual outlets. The controversy remains, but perspective can be gained through psychologies different aspects of personality. Neo-Analytic Perspective The central theme of the neo-analytic approach to personality psychology is ego identity. The importance of the ego, a persons individuality, is emphasized as it struggles to cope with emotions and drives on the inside and the demands of others on the outside (Friedman Schustack, 2009). This feeling of self develops through the interactions and conflicts an individual faces during their life, and determines their personality. Unlike many other aspects of personality, neo-analytic theories and theorists agree that ones personality is not predetermined, or stable, and is shaped by encountered experiences. Marshall Bruce Mathers III is a famous personality whose life experiences can be analyzed in the perspective of the neo-analyst, Erik Erikson. Erikson considers the ego to be an influential and independent part of identity formation, and he also brings attention to the effects of society and culture during the process. He developed the theory of life-span development, claiming that there are eight predetermined stages and each involves a certain ego crisis that determines the direction of personality. As Friedman and Schustack aptly phrase, the outcome of each stage à ¢Ã¢â€š ¬Ã‚ ¦ is dependent to some degree on the outcome of the previous stage, and successful negotiation of each of the ego crises is essential for optimal growth (2009). The life-span perspective helps with understanding why Mathers behaves and thinks the way he does. The identity formation of Marshall Mathers began at birth; October 17, 1972 began the first ego crisis Erikson termed Trust versus Mistrust' (Friedman Schustack, 2009). Debbie Mathers-Briggs became Marshalls mother at age seventeen. As an adolescent, she was preoccupied with her own needs of finding out who she was and how she fit into society. Because of her young age, she was unable to successfully satisfy Marshall Mathers needs as a mother, which Erikson considers the most significant relationship of this stage. An infants needs are simple and straightforward, and it is necessary for a mother to contribute mature abilities and social support. Many agree that her parenting was inadequate and unreliable, which did not resolve the Trust versus Mistrust conflict for Mathers. Instead of developing feelings of hope, which is a psychosocial virtue in Eriksons theory, he has since been unable to rely on others, believing that the world is not a safe place. It is during this period of inf ancy that a child develops a sense of trust and hope which arises from the satisfaction personal needs (Friedman Schustack, 2009). Marshalls neediness only grew, though as a direct results of his mothers actions, (Hasted, 2005). She was in her own state of mind, and struggled to understand her son whose upbringing became hard to handle and caused Mathers directionless existence. The ego crisis, Autonomy versus Shame and Doubt, indicates the significance of parents during an individuals early childhood. Eriksons theory, when applied to the Mathers life, shows the negative impact of abandonment at early age. Hasted writes that it was, a consequence of his parents immature love, that led to his fathers decision to leave his wife and son (2005). Marshall Mathers was abandoned by his father; he did not ever see him or communicate with him after the day he left. He was raised by his mother no father image or figure was there (Hasted, 2005). It is during this stage of development that Erikson believes the ego skill, will, is formed. Friedman and Schustack write that, successful negotiation of this stage results in a child who knows the difference between right and wrong, and is willing and able to chose right most of the time (2009). This was not the case for Marshall Mathers, and some of his actions in his later life show this. In accordance to the stage theory p erspective, he was unable to develop self-control and self-esteem because of these matters. Shortly after Mathers was abandoned by his father, Debbie Marshall-Briggs began to live nomadically. Nick Hasted quotes Marshall Mathers, my mother never had a job, so we used to always stay with my family. We would stay until we got kicked out. Some of the relatives stayed in Kansas City, some in Detroit, so we just kept going back and forth (Hasted, 2005). The moving took place during his mid-childhood, which is the optimal time of the Initiative versus Guilt stage. With Mathers father abandoning him as a young child, the responsibility of this child was left to his mother, grandparents, and aunts and uncles. His life so far was lacking stability, and Hasted claims that he struggled to survive in series of elementary schools, (2005). It was difficult for Mathers to develop any friendships that would last longer than the three months he would spend with him before moving again. During Eriksons stage of Initiative versus Guilt, it is crucial for a child to interact with other childre n to learn how to plan and carry out actions as well as how to get along with peers to gain a sense of purpose (Friedman Schustack, 2009). Ones early adolescent is a time where a lot of ones time is spent attempting to fit in with a social group. Yet, what happens to the formation of ones identity if they never have the stability of a school, father, or even a home to help ground them is negative. Marshall rarely had the availability to make friends because of his constant moving and this had him bullied and teased at many of the schools he attended. This had a drastic impact on his identity formation, and is relieved in his thoughts and actions. It was not until Marshall Mathers reached the age of 12 that he began to reside permanently on the East Side of Detroit with his mother. Industry versus Inferiority stage develops competence through the interactions with in the neighborhood and school of an individual. Nick Hasted expresses that Mathers had a reputation as some kind of violent bad boy (2005) at his school. He was constantly bullied by his peers and let down by his teachers. Throughout his schooling, there have been multiple instances that Mathers competence was doubted by his teachers. His attendance was low, and his grades were far from average, which in Eriksons view is an outcome derived from the previous life stages. Educators would single Mathers out and comment that he is unable to make it. He ended up dropping out at a young age, after repeating the ninth grade three times, which was disestablishing to a school-aged child. (Hasted, 2005). Marshall Mathers did not complete tasks, especially academic ones, and f ind pleasure in doing so. His identity formed in this stage to develop the sense of inferiority as he was not able to successfully complete his education. As Marshall Mathers continued into the Identity versus Role Confusion stage of his adolescence, he was beginning to make some friends by being less distant and shy. Friedman and Schustack claim that, at this stage, the adolescent experiments with different roles, while trying to integrate identities from previous stages (2009). Mathers was becoming himself at this point in his life, in accordance to Eriksons theory, and the society is a huge factor to the process. Living in a white minority, victimized and twice almost murdered by blacks, Marshall could be excused for starting to feel racist himself (Hasted, 2005). The goal of the sixth stage of Erik Eriksons theory, Intimacy versus Isolation, is to achieve love during young adulthood (Friedman Schustack, 2009). It is inevitable that the relationship between Kim Scott and Marshall Mathers is significant in the artists identity formation. They became in separable as soon as they met and would later on marry and have a child together. Currently, Marshall Mathers is in the Generativity versus Stagnation stage of his development (Friedman Schustack, 2009). He has succeeded as an artist in the music industry, and is now able to provide for his daughter, Hailie Jade Mathers. He knew he was not going to raise his daughter in the same conditions he grew up in. Becoming a father was a huge turning point in Marshalls life; he knew he had to create something for himself and strives to provide for Hailie. His identity at this point in his life is to be the dad that he never had and he continues to do so (Hasted, 2005). Marshall Mathers life-span development has formed his personality and ego. He has gone through many life changing experiences, both positive and negative, that have shaped him into the man he is today. Erik Eriksons neo-analytic perspective has the goal of understanding what it means to be an individual in a social world (Friedman Schustack, 2009). After living such a difficult childhood and finally making something of himself, Marshall was being changed by the success that he received. Behaviorist Skinnerà ¢Ã¢â€š ¬Ã‚ ¦the study of behavior, emphasize the role of learning in the development of personality, human behavior. Most recognized amoung behaviorist theorists. Emphasize experience and learning as the primary forces that shape human behavior. skinner developed a psychology that concentrates not on the person but solely on those variables and forces in the environment that influence a person and that may be directly observed. Behavior can be understood in terms of responses to factors in the environment. Suggested to concentrate on the environmental consequences that determine and maintain an individuals behavior. Changes in the environment affect the individuals behavior. Internal forces cannot be operationally defined and their intensity cannot be measured. skinner believed that the laws of behavior must apply to each and every individual subject when it is observed under the appropriate conditions at birth, the human infant is simply a bundle of innate capacities, but consequent behaviors can be comprehended in terms of learning skinner derivedà ¢Ã¢â€š ¬Ã‚ ¦a reinforcement is anything that increases the likelihood of a response. The effect of ones behavior that determines the likelihood of its occurring again. If behavior results in reinforcement. If the behavior does not result in reinforcement. Behave in alternative ways to find patterns of behavior that are reinforced. Process of operant conditioning. originally spontaneous behaviors whose consequences determine their subsequent frequency. Operant conditioning can be systematically described, skinner box, operant conditioning apparatus to train animals and conduct controlled research. Appropriate reinforcement increases the likelihood of that behavior occurring again. Procedure termed shaping, deliberately mold the organisms behavior in order to achieve desired behavior. Induce to perform. Using behavioral-shaping methods. skinner believed that most animal and human behavior is learned throug h operant conditioning. The process of learning to speak ones native tongue involves reinforcing and shaping of operant behavior. operant behaviors are responses emitted without a stimulus necessisarily being present, they occur spontaneously verbal behavior evolved from signaling, imitating, and other nonverbal behaviors, following the rules of contingencies of reinforcementà ¢Ã¢â€š ¬Ã‚ ¦shaping is involved in learning to speak Marshall Mathers has become a famous personality recognized by the music he has created as Eminem. It started in the studio, where he began recording songs that eventually led to his music being played on local radio stations. At the age of 25, Eminem signed his first record deal with a well-known producer and rapper, Dr. Dre. Instantly, they began producing music together and striving to get Eminem out into the public. The hits became world-famous and sparked the beginning of a whole new world that was opened up to Mathers. He was a superstar within the hip-hop culture for his talents of composing and performing (Hasted, 2005). The behaviorist approach to personality analyzes an individuals learning experiences, indicating that the environment solely controls human thought and behavior. Burrhus Frederick Skinner is well-recognized for his efforts in developing the principle of operant conditioning. Friedman and Schustack define operant conditioning as, the changing of a behavior by manipulating its consequences, (2009). The key element of Skinners theory is reinforcement; his approach is that consequences of a behavior determines if the action will or will not occur again (Friedman Schustack, 2009). Many people view Eminem and his music as a very angry person because when he released his first few albums he was very upset and angered at the life he had grown up in. Much of the time his lyrics and rhymes are about actual events that have occurred throughout his lifetime. The way he explains situations is in such a harsh, raw way that people listening to his music are shocked. His lyrics are the way he lets out his desires about his emotions and life in a way where he is not thinking about what other people think, but rather spitting out the words that best express how he feels (Hasted, 2005). The flow of rap music comes easily to him and it became obvious that he has a special talent. Eminem uses music is an outlet to release emotions and sometimes the way he says his lyrics can leave society perceiving him as very negative. When he first was coming out into hip hop music scene, he had very controversial items on his albums. His music producer, Jimmy Iovine explained to Eminem that he would need to change some of the lyrics on his album if it were to be released. He found it difficult to do so, as he did not understand why it was necessary. This characteristic of personality is reflected in his music as he says what he wants to say, when he wants to say it. It was often difficult for him to understand why he would need to change the lyrics of his songs. Eminem grew up in Detroit, where these lyrics would be considered normal (Hasted, 2005). Operant conditioning explains why he has continued to produce music and grow from his fame. According to B.F. Skinner, personality is a repertoire of behavior learned from an organized set of environmental contingencies à ¢Ã¢â€š ¬Ã‚ ¦ personality is the group of commonly performed responses that a person has learned. Because it is environmentally determined, behavior is therefore very situation specific (Friedman Schustack, 2009). The reinforcements, both positive and negative, establish Eminems personality. Positive reinforcement is a reward to a desired response in the means of a stimulus. Some types of positive reinforcement are good grades and verbal praise, (Friedman Schustack, 2009). Grammy nominations, growing number of fans, and monetary success are some positive reinforcers that have strengthened Eminems behaviors. He learns from the reinforcement that his behaviors are accepted, which leads to increased occurrences. He responds to these stimuli by recording more songs and releasing more albums. There is also a biological reinforcement that plays a role in Eminems personality. The lifestyle of those that reside in Detroit, Michigan complies with that of Eminems. They are accepting to this type of music and way of life. Negative reinforcement is another aspect of Skinners theory that increases the likelihood of behavior. These are stimuli that, when withdrawn, increase desired behaviors, (Friedman Schustack, 2009). Because of his music career, Eminem has been withdrawn from a life of poverty. He struggled all throughout his early life to provide for himself, and his family. The behavior that is reinforced is his fame, and he continues to try his hardest to continue success to live a comfortable life. Eminem has learned a lot from his past experiences and represents them in his music in a way where the outside public can relate to him. He is in touch with his emotions and feelings and it is because of this that he has such a raw personality, and has the ability to show the world how he has become the person that he is.

Effect of the Roman Invasion on Religion

Effect of the Roman Invasion on Religion The Celtic Christianity. Christianity probably came to Britain with the Roman legions, the spread of the faith being certainly helped by the infrastructure of the Roman Empire, resulting in the gradual conversion of the various Celtic people to the Christian faith. Thus a strong and lively Celtic church existed in Britain and Ireland before the Germanic invasions took place. We know that there were British bishops at church councils at Arles, 314 AD, and Rimini, 359 AD. There are records of the martyrdoms of Alban, Julius and Aaron. Such great numbers of Celts were converted that to be British and Celtic meant to be Christian. After the legions left there appear to have been some 150 years of warfare in Britain between the invading Anglo-Saxons and the original Celtic inhabitants. So when Augustine came from Rome in 596 he came into the conflict between the Anglo-Saxon conquerors and an indigenous church among a persecuted people. [literally from the site!] The Celtic Christianity is the first form of Christianity that has been practiced in England and Ireland. (around 400 AD) In the 4th century, it really established itself by mixing the characteristic Celtic features with the religion. Once the Romans withdrew themselves, the Roman and Celtic Christianity started to evolve differently. In the 5th and 6th century a lot of Celts were converted because of missionaries. In Ireland, the Celtic Christianity is characterized by its cloisters. Celtic Christianity is the earliest form of Christianity in Great Britain and Ireland. Christianity reached Britain in the 2nd century, during the Roman occupation. It was not until the second half of the 4th century that the characteristic Celtic elements were mixed properly with the rest of the church. After the Romans had withdrawn from Britain, the Roman and Celtic Christianity had been apart for almost 200 years and had the opportunity to develop separately. The 5th and 6th century were marked by widespread conversions by the arrival of many missionaries. Ireland developed a church structure which was entirely based on monasteries. Because there existed no central authority of the Celtic church, there were many variations occurring in monastic rules and the rules of the liturgy. The Roman and the Celtic church met again in 597, when Augustine of Canterbury led a delegation of clergies to Britain. This meeting showed that there were many differences between the views of the two movements. The big difference between the Roman Catholic and Celtic Christianity led to the Synod of Whitby in 664. The decisions that were taken, were detrimental to the Celts. The Irish monastic rules were replaced with the rules of the Benedictines and strict adherence to Catholic doctrine was enforced. The decree of Whitby had no immediate effect. Especially Devon, Cornwall and Scotland continued to protest against the new form of Christianity. This resulted in the presence of a Celtic monastery on Iona (Scotland) until the 13th century, which then was replaced by a Benedictine abbey. However, Christianity in Britain began to adapt increasingly to the Roman Catholicism. Despite this, Celtic Christianity was passed on orally and there have always remained elements of the former belief in British and Irish churches. After the Reformation of the 16th century the Celtic tradition got offered more and more resistance. Reading the prayers out loud was discouraged and even forbidden, because it was thought that this was a pagan and polytheistic origin. In Scotland a combination of religious persecution and the highland clearances led to the weakening of the Celtic culture. But even this did not lead to the end of the Celtic Christianity. In the early 20th century Celtic prayers were collected in Gaelic and written down due to a resurgence of interest in Celtic literature. Partly because of this there was a growing interest in Celtic Christianity. People protested less against the tradition of pagan elements and more people began to appreciate the religion. Instead of eliminating the ancient Celtic symbols from the religious life, the Christian missionaries took over many customs of the pagan faith. Some of these traditions are still clearly seen in the Christian faith, and not just in Great Britain and Ireland. The old gods were largely held in honour, only now they were depicted as saints. The most famous example is Brighid, who became a saint with the same name after the arrival of Christianity. Jesus, the son of God, took the place of the sun god Lugh. His symbol, the cross, was added to the solar disk and so was the symbol that we know today as the Celtic cross Iona. Many sacred sites were converted to Christian places of significance. Lindisfarne, for example, was a place where the Celts worshiped their gods in the open air. On the island a church was built which became important later. The belief in the Otherworld, ensured that in almost the whole Christian world, the contact between people did not stop after death, but continued in the form of prayers and thoughts. But of course there also are differences between the Celtic Christianity and Roman Catholicism. The Celtic Christian religion is based on smaller groups of believers than the Roman Catholics, who interpret their own religion. This is partly because of the division of Celtic society: the importance of a family or clan was much larger than the importance of a country or a king. Another reason is that they dont care that much about exact rules but want to confess their faith in their own way. The fact that Celtic Christianity is different to Roman Catholicism in several ways, is largely due to the language barrier and the remoteness of the area. One of the most known differences with the Roman Catholicism is the determination of the date of Easter. There are several ways to do this, and those ways have changed and refined through the centuries. After the establishment of the Celtic Church, there was a time where there was relatively little contact with the rest of Europe and when that contact was renewed, it appeared that the Roman Catholic Church had adopted a different system. Several Celtic parishes practiced this system, while others maintained the old system. There is a striking difference in the conception of the original sin. The Catholic saint Augustine argued that the original sin was caused by Adam and Eve eating the forbidden fruit in Paradise, and that this sin was transmitted to their offspring and therefore all people. To get rid of the original sin, people had to live by the Bible and fulfil Gods will. The Celtic monk Pelagius, however, claimed that this original sin did not exist and that a good and sinless life would be enough to go to heaven. A final difference is the experience of God by the Celtic Christians. According to them, God is not separated from his creation and the major example of this is Jesus. Believers see the universe as a body, from which God is the head, and the cosmos the body. The cosmos can perform Gods will, just like the brain tells the fingers what to do. The head joins in the sorrow and the joy of the body. God is also seen as hermaphrodite: both male and female, while Roman Catholicism portrays God as male. That the Catholic doctrine does this, can be explained by the concept of the original sin. Eve, Adams wife, was the first who tasted of the apple and she was the one who encouraged him to eat of the fruit. As Adam didnt pluck the apple himself, but this was encouraged by Eve, she was more sinful than her husband. Partly because of this idea, the role of the woman in the church was kept small. She couldnt fulfil sacred tasks like priests and bishops did. The attitude of the Celtic Christianity was much milder towards women, such as that Irish women could be priests and there was no celibacy. Shortly after the ingestion of Ireland in 1172 the Irish Celtic church was placed under the Roman church and from then there were only men who performed the sacred tasks. The celibacy was introduced shortly after. Constantine I (the Great). Constantine the Great was the son of Constantius Chlorus and Helena, and was a Roman emperor from 306 until his death in 337 AD. He is best known for being the first Christian Roman emperor. He issued the Edict of Milan (313), which proclaimed religious toleration throughout the empire. As the heir when his father died, he soon took possession of Gaul, Spain and Britain. After some victories over Maxentius he also became the master of Italy. In 323 he killed his opponent Linius in battle, and became sole lord of the whole Roman World. A lot of books have been written about the subject. An example of one of those is Constantine, the Miracle of the Flaming Cross by Frank G. Slaughter. According to the stories, Constantine saw a cross in the sky the night before his battle with Maxentius. Accompanied with it were the lines By this thou shalt conquer. Along with the supports of his mother Helena, this should have inspired Constantine to be converted to the Christian belief. The miracle has been defended by several Roman-Catholic historians, but it cannot stand the test of critical examination. It is possible that Constantine has seen something in the skies Constantine was convinced Christianity was on the rise but his conversion was more a change of policy than of character. He retained the office and title of Pontifex Maximus until the very last, a title which nowadays is reserved for the pope as it is represents the highest position in the Church. Furthermore, he wasnt baptised until he felt he was about to die. T his of course so that if there were a Heaven, he would go there, but he didnt have to live a purely Christian life before that. Constantine kept Pagans in the highest positions in his surroundings, and forbade everything which might appear to be an attack of Christianity against Paganism. This is an example of the religious toleration in the Roman empire. Constantine III (usurper) and the end of the Roman reign in Britain. Flavius Claudius Constantinus (Constantine the third), is in Britain also known as Constantine II. He declared himself emperor of the Western Roman Empire in 407 AD and abdicated in 411. On the 31st of December 406 AD, Barbarian invaders attacked the Western Roman Empire near the Rhine. Along with the disunity of the Roman Empire and the tensions around Gaul, this was one of the factors that caused the Roman Western Empire to waver. At the same moment, the provinces in Britain were in revolt, which resulted in the rise of Constantine. Constantine crossed the English Channel, and assumingly took with him all of the British mobile troops. After several battles with Sarus, he secured the Rhine Frontier and positioned his troops on the passes that led from Gaul into Italy. Constantines movement to Gaul in 407 AD is often referred to as the Roman evacuation of Britain. The current Emperor Honorius in Ravenna (Italy) was having great difficulties maintaining his position. Mutinies from the Roman Army and the abandonment of the western army left Honorius with no significant military power. So when Constantine arrived in Ravenna to negotiate in 409 AD, Honorius eagerly accepted Constantine as his co-emperor. However, Constantines success didnt last long. Later that year, the Barbarian invaders that had attacked before near the Rhine, reached Constantines garrisons near Gaul, broke through them and reached the Pyrenees. Meanwhile, general Gerontius rebelled and arrived in Hispania. Constantine was so occupied by these invasions, that he could not defend Britain against the Saxon pirates since he didnt have any troops to spare. The Roman inhabitants of Britain, upset that Constantine could no longer defend them, rebelled and expelled his officers. This is the definite end of the Roman rule over Britain. Roman Britain split into separate kingdoms but the Romano-Celts continued to fight the Saxon raiders. Roman civilisation slowly broke down: Roman towns continued to be inhabited until the mid-5th century, but then most were abandoned. In the 5th century Roman civilisation in the countryside faded away. Julian the Apostate. Flavius Claudius Julianus, also known as Julian the Apostate, was the last ruler of the Constantinian Dynasty, as well as the last non-Christian Roman Emperor. His goal was to bring back the ancient Roman values in the Empire. Julian was the half-brother of Constantine I. He was a successful army leader, even though he had received no military education whatsoever. With the deaths of Constantine I, Constantine II and Constans, Constantius II was left the sole remaining emperor of the Roman Empire. InÂÂ   355 AD, Julian was made Caesar of the west, as Constantius II felt he needed a permanent representative in Gaul. However, Julian did not agree with the role Constantius had in mind for him. Constantius had thought of Julian more as a figurehead rather than an active ruler, but Julian took every opportunity to participate in the events in Gaul. Constantius attempted to keep some control over Julian, by removing one of Julians important advisors Salutius. This was the beginning of a series of struggles between Constantius and Julian. It almost resulted in a civil war, which was only avoided by the death of Constantius in 361. Constantius II recognized Julian as his rightful successor in his last will. Julians last Christian deed was the burial of Constantius in the Church of Apostles, next to Constantine I. JulianÂÂ ´s personal belief was both pagan and philosophical. Though he received a Christian upbringing, Julian preferred the ancient gods with their leader Zeus above the Christian monotheistic view. Once he became the sole emperor, Julian started a religious reformation. He approved the restoration of Hellenic paganism above Christianity as the state religion. His laws were targeted at the wealthy and educated Christians. He did not aim on destroying Christianity as a whole, but tried to drive it out of the classes that came into contact with governing the empire. He restored pagan temples, removed some of the privileges Christian bishops had received from Constantine and reversed many more favors. On the 4th of February 362 AD, Julian declared another edict. This edict was supposed to guarantee freedom of religion. All religions were equal before the law, and the Roman StateÂÂ   was not allowed to constrain a particular religion. This might not seem to be a direct attack against Christianity, but itÂÂ ´s purpose was to restore and increase the toleration of paganism. Since the past had learned that the persecution of Christians only led to a strengthening Christianity, most of JulianÂÂ ´s actions were intended to unable Christians to organize any resistance against the re-establishment of paganism. In the School Edict, Julian demanded that all public teachers were to be approved by the emperor. This would enable Julian to prevent that Christian teachers could use pagan texts for reading purposes rather than studying the religion. In the Tolerance edict (362) Julian ordered the reopening of some pagan temples, the redeeming of temple properties and so on. Remarkably, Julian also ordered a Jewish temple to be rebuild, probably as an attempt to foster any religion but Christianity. However, the rebuilding failed. This has been prescribed to the Galilee Earthquake of 363, but some Christians say it was divine intervention. Julian wanted to make sure that he could count on the support of the entire Roman Empire. To gain this support, he felt that he had to prove himself, and he thought the Persian Campaign was the perfect occasion to do this. However, things did not go as he pictured it, and he had to withdraw his forces. During the withdrawal, Julians forces were attacked several times by Sassanid forces. In one of these attacks on the 26th of June 363, Julian was wounded. He was treated by his personal physician, but on the third day he died as a result of his injuries. Some historians claimed Julian was killed by a Christian saint, while others reported that one of his own men, a Christian soldier, had thrown the spear that ultimately resulted in Julians death. It is said that JulianÂÂ ´s last words were Vicisti, Galilaee (You have won, Galilean), supposedly expressing his recognition that, with his death, Christianity would become the Empires state religion. Was Julian right with his prediction? We can say Julian was right. As from Jovian, Christianity remained the dominant religion in the empire. Jovian was Julians successor. He was one of Julians guard, and though his election was surprising, he had a great influence on the re-establishment of Christianity. Although his reign only lasted 8 months, he revoked all the edicts Julian had issued against Christianity. However, he did not stop there. By September 363, the situation in the empire had totally changed: One could receive the death penalty for worshipping the ancestral gods, and later for participating in either public or private pagan ceremonies. Jovians successor Valentinian is often considered to be the last great emperor. He was the last emperor to have total control over the empire, and according to historians there has been a visible period of improvement under his reign. Valentinian was only slightly more tolerant against other religions, allowing just a few types of rituals, but prohibiting the practicing of m agic. Importance of Roman Emperors and division within Christianity Though Britain was one of the farthest provinces of the Roman Empire, the Roman rule had a great influence on life in Britain. All the Edicts issued by the emperors were of course to be applied in Britain. Great Britain originally can be seen as a mainly pagan country, but in time this changed. Not only did this happen because of the Irish missionaries, but as well because of the attitude of the emperor. If the emperor was a strict Christian, there was a big chance that people converted themselves to Christianity. This was especially the case under the rule of Jovian and Valentinian, who were strong opponents of Paganism. Because Britain was so far away from the rest of the Roman Empire, Christianity had the possibility to develop itself differently here than in the rest of Europe. This resulted in the Celtic Christianity. This differed from the Roman Christianity in a few ways, such as the calculation of Eastern and the penitentials. There were more forms of Christianity that have b een practiced over time. It was not anything extraordinary if the two sons of an emperor had a different belief. This was the case with the sons of Constantine the Great (see figure 1) and in a intensified way with Julian who was a pagan, and his brothers who were Christians. This made it possible that though both emperors or groups of people were Christian, they fought each other and tried to convert other to their particular form of Christianity. Some examples of oppositions were Catholicism vs. The Orthodox Church, (Semi-)Arianism vs Nicene Creed and so on.

If I Do Not Possess Integrity, I Am No One Essays -- Educational Caree

Integrity is the quality of being honest and having strong moral principles. I have taken in stride these qualities throughout the years of my life. I have been taught integrity by my parents and by many teachers in my educational and personal life. Without integrity there is no trust or respect for people in the world. Amy Rees Anderson as an entrepreneur turned into a counselor and angel investor, shares her opinions on integrity in business and life experiences. Also Brett and Kate McKay take a look at the things that challenge your integrity and the consequence of your choices. In the article â€Å"Success Will Come and Go, But Integrity is Forever† by Amy Rees Anderson, Amy gives her definition of integrity and includes experiences she has witnessed as an entrepreneur and counselor. Amy’s definition of integrity is â€Å"doing the right thing at all times and in all circumstances, whether or not anyone is watching.† This is the best way to explain integrity; just as I have experienced recently in my Business Law class. During a test, there was no supervision and a lot of students put aside their integrity and put themselves and others in a difficult situation. The author goes on to say that â€Å"It takes having the courage to do the right thing, no matter what the consequences will be.† The majority of the students who did cheated confessed to their faults. It takes a long time to build integrity, especially in educational setting like college. Most classes last around 5 months each semester and according to Amy, integrity ta kes years to build. Within one class, the class integrity was lost and I’m sure there is no real trust between the professor and student. If someone cheats once, it’s very possible that they will cheat again. Even ... ...restaurant. The person then thinks oh â€Å"What the hell?† only this once, I’ll start the diet again tomorrow. The same thing can occur in other aspects of integrity. You compromise cheating for the moment and before you know it, you’re cheating all the time. All in all, once you compromise your integrity it’s hard to gain it back. There are many reasons why people compromise their integrity in education, careers, and in personal life. It is up to them to make the right decisions that will develop them into better, well respected people in the world. Works Cited Anderson, Amy Rees. "Success Will Come and Go, But Integrity Is Forever." Forbes. Forbes Magazine, 28 Nov. 2012. Web. 26 Nov. 2013. McKay, Brett & Kate. "What Strengthens and Weakens Our Integrity – Part I: Why Small Choices Count." The Art of Manliness RSS. N.p., 5 Aug. 2013. Web. 26 Nov. 2013.

Growth Dynamics Of E. Coli In Varying Concentrations Of Nutrient Broth :: essays research papers

Growth Dynamics of E. coli in Varying Concentrations of Nutrient Broths, pH, and in the Presence of an Antibiotic Abstract The purpose in this experiment of growth dynamics of E. coli in varying media was to determine which media produces the maximum number of cells per unit time. First a control was established for E. coli in a 1.0x nutrient broth. This was used to compare the growth in the experimental media of 0.5x and 2.0x, nutrient broths; nutrient broths with an additional 5.0mM of glucose and another with 5.0mM lactose; nutrient broths of varying pH levels: 6.0, 7.0, and 8.0; and finally a nutrient broth in the presence of the drug/antibiotic chloramphenicol. A variety of OD readings were taken and calculations made to determine the number of cells present after a given time. Then two graphs were plotted, Number of cells per unit volume versus Time in minutes and Log of the number of cells per unit volume versus Time growth curve. The final cell concentration for the control was 619,500 cells/mL. Four media, after calculations, produced fewer cells than that of the control, these were: Chloramphenicol producing 89,3 01 cells/ml; glucose producing 411,951 cells/mL; lactose producing 477,441 cells/mL and finally pH 6.0 producing 579,557cells/mL. The remaining four media, after calculations, produced cell counts greater than the control: 2X with 1,087,009 cells/mL; 0.5X with 2,205,026 cells/mL; pH 8 with 3,583,750 cells/mL and finally pH 7.0 with 8,090,325 cells/mL. From these results the conclusion can be made that the environment is a controlling factor in the growth dynamics of E. coli. This was found through the regulation of pH and nutrient concentrations. In the presence of the drug/antibiotic, chloramphenicol, cell growth was minimal. Introduction E. coli grows and divides through asexual reproduction. Growth will continue until all nutrients are depleted and the wastes rise to a toxic level. This is demonstrated by the Log of the number of cells per unit volume versus Time growth curve. This growth curve consists of four phases: Lag, Exponential, Stationary, and finally Death. During the Lag phase there is little increase in the number of cells. Rather, during this phase cells increase in size by transporting nutrients inside the cell from the medium preparing for reproduction and synthesizing DNA and various enzymes needed for cell division. In the Exponential phase, also called the log growth phase, bacterial cell division begins. The number of cells increases as an exponential function of time. The third phase, Stationary, is where the culture has reached a phase during which there is no net increase in the number of cells. During the