Levi Strauss Cultural Conflicts

For Levi Strauss & Company, the lacquerese market is a graduate(prenominal)ly emulous grocery store with a adult population that many jointure American corporations wish to tap into. The huge population and large purchase power is what they want but gener eithery take abide by it difficult to deal with the highly competitive way of fear. japan is a market that is characterized by traditional business ways, with a large portion reflected in the culture. Levi Strauss & Company has had a variety of problems dealing with this unique marketplace but in recent items has created a new marketing strategy grade to overcome experienced shortcomings. The marketing strategy is to target the domestication of Japan in hopes that they can change heathenish look to favor Levi Strauss products because of their appeal. Changing behavior is very difficult, which is why Levis has had modest to no success with older adults who possess strong ethnical traits. Levis entered i nto Japan in 1971 and had very little effect, with absolutely no brand recognition. With a great deal of effort and a new strategy, Levis has become the just about recognized brand of dung bee in Japan. The Japanese economy is the third largest in the terra firma and by farthermost the fastest growing. Japan is by far the most superior nation in terms of business practices, ethics, and tradition.

The systems that sop up made this economy so very ruling are highly different than your typical North American or European country. The modern Japanese economy has been construct on the following business principl es: strong work ethic, instruction of high ! technology, government-industry working together and close-knit work pigeonholings. Of particular timber is the close-knit work convocations in which, suppliers, distributors, and manufacturers work together in group settings to problem-solve and they each focus on the greatest good for every last(predicate) involved. The Japanese culture and... If you want to get a straight essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay