Marketing

Authentic Assessment MRKT 410 Consumer Behavior May, 4 2011 Introduction shop at one of the outgo retailers bid Nordstroms or Macys is a customer best choice when it comes to purchase clothes and products for their household. Besides Nordstrom and Macys market have monumental(a) over the years their businesses to the early(a) retailers markets as well and attain oligopoly locations with mythical market shares in all the diverse kinds of retail markets. impertinent other brands many another(prenominal) new companies have attempt to fulfil the success of Nordstrom and Macys, yet none have been able to encounter the prices that are equal for customers. The company Nordstrom and Macys, therefore sees a big challenge when it comes to play the customers also, when it comes to staying some the other competitors. My paper allow focus on the market strategy for both Nordstrom and Macys nationwide. I imagine that many consumers feel that it is necessary cornerstone the retail market, which the managers would like that would increase the customers and profit for the company. With the use of different kinds of consumers and environmental behaviors, I will try to saveify why consumers behavior is a certain way when it comes shopping at Nordstrom and Macys which open fire be distinct from others retailers.

community Overview Nordstrom is one of the nations leading fashion specialty retailers, with 210 U.S. stores located in 28 states (Nordstorm.com, 2011). The first store was founded in 1901 as a bring store in Seattle, Washington, just today Nordstrom continue to prosec ute about 116 full-line stores nationwide an! d about 91 Nordstrom Racks along with cardinal Jeffrey boutiques and one clearance store. not only does Nordstrom have stores but it also serves customers online and via catalogs. Macys was founded in 1929 by a cabal of Abraham & antiophthalmic factor; Straus of Brooklyn, Filenes of Boston, F&R Lazarus & Co. of Columbus, OH and Bloomingdales of New York for each one of the retailers were known having a...If you want to drag a full essay, stage it on our website: BestEssayCheap.com

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